Blue Reef Island
Brand, website & booking system
A new brand, website and booking system for a luxury island
Blue Reef Island is an exciting, ambitious new development — a newly-developed luxury private Caribbean island off the coast of Belize. With many bookings coming from the US and the vast majority of visitors never having seen the island, the website had to make an impact the instant a visitor landed on it.
The challenge
A brand-new luxury destination that most potential guests had never seen or heard of. Bookings came largely from overseas, so the site had to sell the experience — the island's beauty and its range of activities — from the very first moment.
What we built
A high-end, impactful website that puts the beauty of the island and its activities on full display, paired with a booking system. We also developed the Blue Reef Island brand itself — a bespoke logo and brand materials designed to work across business cards, leaflets, web and large-format signage.
The result
An extendable brand and a website that delivers immediate impact — a premium first impression that carries the island's appeal to an audience booking from thousands of miles away.
"The website needed to have an impact as soon as a visitor landed on it — and it delivers, putting the beauty of the island and the range of activities on full display."— Blue Reef Island
Brand development · Website design · Booking system